Client: Multiple teams at a top quick-service restaurant (QSR) chain

Examples:

• I’ve worked closely with the QSR chain’s innovation team to understand and address their communications needs. With a focus on SharePoint content, the innovation leaders wanted to keep their team informed and build awareness of their capabilities. I have developed copy such as event recaps (example 1 / example 2) and resource promotion (example 1 / example 2) to help them reach their goals, in addition to contributing to an in-depth SharePoint content audit.

• My work with innovation led to a connection with a restaurant design team, who also needed help simplifying and strengthening their SharePoint site. What started with a content audit and handful of writing projects — including general copy for the site and two small articles (here and here) — has grown into a larger commitment. Based on my proposed list of content solutions, the design team has requested I write new articles for their site each month highlighting their unique culture within the QSR ecosystem.

• Executive communications, including blog posts and video scripts on sensitive issues of pricing and profits in the voice of the CFO and various EVPs

• Scripting and run-of-show creation for large events

• Restaurant-owner profiles that carefully point out best practices without being prescriptive (example)

• Standard news articles to keep their employees up to speed (example 1 / example 2)

• Time-crunched product, service and event updates via articles, scripts, emails and push notifications

• Newsletters for nearly every facet of the account

Client: The Carter Center, a U.S.-based, globally focused nonprofit

Examples:

• Scripts: As the client first got to know our agency, they asked for a few versions of a script to celebrate an important event at their headquarters. I provided multiple options and styles.

• Reports and guides: After determining they liked my thorough editing style, the client gave me free rein to edit and rework an enormous set of modules on media literacy, trusting me to point out issues with wording, repetition and consistency. I followed up that project using the same approach on the corresponding facilitator guide and subsequent reports on international affairs. I am a go-to for editing lengthy reports on international democracy-building and voting-rights efforts.

• News and profiles: I have gone on to profile amazing women — including Susan Marx, director of the Center's Human Rights Program; Stacia George, director of the Conflict Resolution Program; and Zarie Riley, director of the Education Programs — and cover important health news.

Client: Multiple teams (e.g., automotive, IT, engineering) within a global conglomerate

Examples:

• Scripts: Creating multiple executive-voice scripts for large events; writing in the voice of a friendly AI chatbot to inform employees that I come in peace as a representative of the IT department (example 1 / example 2); turning dry how-to documents into helpful videos

• Newsletters: Heavily editing compiled content in EmailOpen

• Research: Supporting the KWI account team’s comms plan development by researching and finding case studies regarding the implementation of a particular internal communication channel

Other work for KWI

I’ve also been busy:

• Creating internal style guides to ensure the team adheres to each client’s style

• Building content calendars for client projects and for KWI’s one-woman DEI and marketing teams

• Helping lead internal engagement efforts around DEI and culture

• Managing and coaching awesome writers

• Editing work from writers, account partners and clients