portfolio
Portfolio of selected work samples
Many of these examples are redacted or only described because of the nature of internal communications work. Look here for a breakdown of my skills and strengths.
Comms plans and playbooks
The first step in implementing an effective communications strategy is developing a thorough playbook to help align the team throughout a campaign or change. While I can’t share specific client playbooks and comms plans, my playbooks include items such as:
An intro that lays out the strategy and purpose behind the effort/campaign, the key stakeholders/audiences and a timeline of activities
Key messaging to guide comms and internal discussions
Leader talking points for leaders’ reference and shareable FAQ documents
The communications suite, which might include emails, survey questions, etc.
Video scripts
international quick-service restaurant chain (redacted)
Quarterly huddle scripts for the IT department
In-depth executive video communicating sensitive issues of pricing and profits in voice of CFO and EVPs
The Carter Center
Video portion of grant application
Video detailing milestone event at the Center
Automotive services company (redacted)
Podcast scripts
Event scripts
International quick-service restaurant chain
Talking points and scripting for annual multi-segment, multi-day event featuring executive and staff speakers
Aviation services company (redacted)
Quarterly town hall scripts (example)
Automotive services company
Talking points and scripting for annual multi-segment award ceremony featuring executive and staff speakers
The Carter Center
Susan Marx, director of the Center's Human Rights Program
Stacia George, director of the Conflict Resolution Program
Zarie Riley, director of the Education Programs
International pharmaceutical company (redacted)
International quick-service restaurant chain (redacted)
Profiles
News articles and updates
The Carter Center
Important health news
International Quick-Service Restaurant Chain (Redacted)
Resource promotion 1 and promotion 2
Healthcare writing
Children’s Healthcare of Atlanta
Small Wonders donor magazine: Fall 2012 | Spring 2013 | Spring 2014 | Fall 2014
Small Wonders donor book: 2012
Medclips magazine for physicians: 2013
Marcus Autism Center: Brochure
Editing
Across employers and clients
Editing for style, grammar and effectiveness has been an important, consistent part of every job I’ve had. I think in AP style and, as necessary, employers’ and clients’ house styles.
HowStuffWorks.com
The Carter Center
In-depth reports tracking the progress of democracy work globally
Enormous set of media-literacy modules and related facilitator guide
Publication
Newsletters
Unladylike
Each week, I wrote and compiled content for our newsletter, which featured news roundups, insights from our research and summaries of the past week’s Unladylike activities.
In my manager of strategic communications role for KWI
Newsletters are a go-to tactic for many of our clients. I’ve done everything from assembling and basic proofreading to writing to strategy development for newsletters across audience types and industries, including home services, quick-service restaurants and automotive.
Content marketing blogging
OneWorldDirect
How brands can prepare for the ‘new normal’: The e-commerce industry boom is here to stay
COVID and cardboard: How e-commerce retailers can stem consumers’ fears
COVID-19 and your customers: The importance of quality customer service
Create a positive customer service experience with your e-commerce returns policy
Retailers get an e-commerce boost from Buy on Google ditching fees
Get to know Google Shopping: Learn the basics and start selling
A guide to Google Shopping ads: What they are and how to make the most of them
